Objectives of this role

• Drive the product- and business-planning processes for cross-functional teams
• Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
• Assess current competitor offerings and seek opportunities for differentiation
• Analyze product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain production timelines across multiple departments
• Develop, implement and maintain iOS and Android applications to run products and provide additional service for dentists and large clinics
• Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities

• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Translate product strategy into detailed requirements for prototyping and final development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
• Collaborate with software houses to develop Tablet applications and strategically think how to build the know-how within the company
• Develop product positioning and messaging that differentiates across primary market segments